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Advocacy group ICT Geelong (the Geelong Region ICT Cluster) has launched a new membership model aimed at securing increased involvement of smaller IT businesses as well as leading employers of IT skills in the region.

Established in mid-2009 it is seen as an important next step in the development of ICTGeelong and the industry in the region. The new model will see small-to-medium businesses (SMEs) more actively involved in the future direction and activities of the industry, and ICT Geelong working closer with these IT businesses to understand their opportunities, needs and challenges.

“Many IT business owners and managers are technically very competent. They spend a lot of time working in their businesses, often at the expense of developing them.”

“As part of the benefits of joining we will have regular one-on-one briefings with member SMEs to determine their needs.We can then give them a better understanding of such things as grants, funding, support and industry development schemes so they can grow their businesses,” Mr Hill said.

“We also expect to increase the number of exclusive briefings on business development initiatives from State and Federal Government agencies, particularly with the eminent roll-out of the National Broadband Network.”

It is hoped to attract more than 25-30 organisations as new members in the next 12 months from the total of some 300 such IT businesses in the greater Geelong area. These businesses are engaged in web and application development, software development, IT research and education, telecommunications, e-commerce, computer/electronic equipment retailing and related IT services.

For further enquiries about membership contact Craig Hill on 0408 390 930.

Download the Members Benefits Brochure at  and follow the ‘Become a Member’ link.

Advocacy group ICT Geelong has announced plans to focus efforts ongrowing regional capability in wearable sensors and computing technologies. It will do so in a collaborative initiative between tertiary institutions, research organisations and private organizations in the region, but will also involve industry experts from across Australia.

Wearable sensor and computing technology describes small wireless devices that can enable novel applications in the monitoring of human performance. Integrated sensor monitoring can enhance rehabilitation, disease management and athlete performance by measuring things such as movement (acceleration, location and distance) and vital signs (blood pressure, glucose and lactate).

ICT Geelong also sees the potential for the region to develop and commercialise the latest generation of virtual reality and simulation technology based on the expertise at Deakin University’s Centre for Intelligent Systems Research (CISR).CISR has already combined robotics, simulation and multi-point haptics (i.e. touch/sense) to create simulated environment s for the defense, aerospace and health industries.

ICT Geelong’sManager Craig Hill said “not only do thetwo technologies represent the greatest potential return for commercialisation but they leverage the strengths of the Geelong region.”

In both cases the technologies are disruptive or innovative in the sense that they will help to create new markets and eventually go on to disrupt an existing market and thereby displace earlier technology.

“Disruptive technologies improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market,” Mr. Hill explains.

Leading global technology forecasting agencies envisage significant growth potential in both wearable sensors and computing and virtual reality and simulation technologies in the next 5-10 years. Wearable sensors already point to many likely commercial markets including medical, health, well-being, sport, rehabilitation and defence applications.

Some 200 world class IT applications were assessed under criteria developed by ICT Geelong to determine those technologies with the greatest potential for commercialisation for Geelong.

Mr. Hill said research into wearable sensor technology in Geelong would complement the City now being home to the Australian Sports Technologies Network – which will provide a route-to-market for these technologies.

Also refer to the Geelong Independent's article 'Study to make sensor of wearable industry' on the 28th June 2013